Cinema lets audiences try out special tactile seats
Rainbow Cinemas and Tactile Audio Displays Inc. - based in the Digital Media Zone - invite moviegoers to try out a revolutionary tactile audio display system
May 02, 2012
Tactile Audio Displays Inc (TADs Inc), a Toronto-based research and development company, in collaboration with Rainbow Cinemas is inviting the public to experience its revolutionary tactile audio display system for the first time.
Two TAD chairs are available for seating during screenings in Theatre 3 at Rainbow Cinemas Market Square between May 1 and June 3, 2012. Use of the chairs will be free with ticket purchase on a first-come, first-served basis with users asked to complete a short online survey providing feedback on their experience. Completion of the survey will also enter participants into a draw to win free tickets to Rainbow Cinemas. For more information, visit http://www.tadsinc.com/rainbow/. To learn more about TAD, visit http://www.tadsinc.com . To view current film schedules for Rainbow Cinemas Market Square, visit http://www.rainbowcinemas.ca/A/?theatre=Market_Square&.
"The TAD system presents the next evolution in entertainment," said Dr. Maria Karam, TADs Inc. founder, CEO and one of the inventors. "First movies were silent, then 'talkies' added the element of sound. A tactile display creates a whole new layer of depth by adding a third sense, the sense of touch, to the entertainment experience. Once filmgoers experience the immersive qualities of the TAD system and its ability to take you deeper into the movie or music experience, it will reveal a new sensation that you won't want to do without."
"At Rainbow Cinemas, we're always looking for ways to enhance our customers' movie experience," said Jacquelyn Mathé, Rainbow Cinemas Market Square General Manager. "We are excited to collaborate with a local technology start-up company and to be the first to offer TAD's tactile audio display technology to our patrons."
The TAD tactile audio display technology was originally conceived of as part of a research project called the Emoti-Chair, headed up by Ryerson University Professor Deborah Fels with collaborator Frank Russo. The Emoti-Chair was designed as an assistive technology device aimed at providing members of the deaf community with access to the emotional effects of sounds accompanying movies or music. Once developed, the tactile audio technology was determined to not only provide benefits for deaf and hard-of-hearing audiences, but also enhance the audio and visual entertainment experience for all users. TADs Inc was then formed to commercialize the technology and to continue expanding research initiatives in the field of sensory substitution for tactile-audio translations.
The TAD system is designed to mimic the way the human inner ear collects, translates and processes sound waves. Embedded into each system is an array of voice coils aligned along strategic points on the chair's structure. The coils translate sound information into physical sensations that are presented to the skin, thus enhancing and reinforcing the audio to the corresponding video content. This creates a new experienced that will immerse and connect you deeper into the audio-visual entertainment world.
Founded in 2010, Tactile Audio Displays (TADs Inc.) is a worldwide pioneer in providing tactile sound technologies, services, and integrated solutions to help individuals and vertical markets add a new dimension of sensory experience to their everyday, mediated world. The company is currently based out of Ryerson University's Digital Media Zone start-up incubator.